The revenue+
Emotional Cockpit
Champion
The revenue+
Emotional Cockpit
Champion
The first emotional, SDV-native cockpit that drives both feelings and revenues+ for mobility pioneers and media leaders.
The first emotional, SDV-native cockpit that drives both feelings and revenues+ for mobility pioneers and media leaders.
The cockpit, a source of underexploited revenue
The cockpit, a source of underexploited revenue
The cockpit, a source of underexploited revenue
Big Tech has captured users, data and revenues, leaving OEMs and Media out of the loop.
Big Tech has captured users, data and revenues, leaving OEMs and Media out of the loop.
Leak Detected
AUTOMOTIVE EXPERTS
BIG TECH
AUTOMOTIVE EXPERTS
OEM
earn €0 on in-car content
Despite billions invested in connected services, most OEMs generate no direct or recurring revenue from the content consumed in their vehicles.
Medias
can’t access captive in-car audiences
Drivers
face generic, non-personalized experiences
Leak Detected
AUTOMOTIVE EXPERTS
BIG TECH
AUTOMOTIVE EXPERTS
OEM
earn €0 on in-car content
Despite billions invested in connected services, most OEMs generate no direct or recurring revenue from the content consumed in their vehicles.
Medias
can’t access captive in-car audiences
Drivers
face generic, non-personalized experiences
Leak Detected
AUTOMOTIVE EXPERTS
BIG TECH
AUTOMOTIVE EXPERTS
OEM
earn €0 on in-car content
Despite billions invested in connected services, most OEMs generate no direct or recurring revenue from the content consumed in their vehicles.
Medias
can’t access captive in-car audiences
Drivers
face generic, non-personalized experiences
Leak Detected
AUTOMOTIVE EXPERTS
BIG TECH
AUTOMOTIVE EXPERTS
OEM
earn €0 on in-car content
Despite billions invested in connected services, most OEMs generate no direct or recurring revenue from the content consumed in their vehicles.
Medias
can’t access captive in-car audiences
Drivers
face generic, non-personalized experiences
Leak Detected
AUTOMOTIVE EXPERTS
BIG TECH
AUTOMOTIVE EXPERTS
OEM
earn €0 on in-car content
Despite billions invested in connected services, most OEMs generate no direct or recurring revenue from the content consumed in their vehicles.
Media companies
can’t access captive in-car audiences
Drivers
face generic, non-personalized experiences
From infotainment to the Emotional Cockpit
From infotainment to the Emotional Cockpit
From infotainment to the Emotional Cockpit
The cockpit is no longer just a screen, it becomes a living space, designed to sense, respond and resonate emotionally with each driver.
The cockpit is no longer just a screen, it becomes a living space, designed to sense, respond and resonate emotionally with each driver.
The cockpit is no longer just a screen, it becomes a living space, designed to sense, respond and resonate emotionally with each driver.
EMOTIONAL COCKPIT
EMOTIONAL COCKPIT
EMOTIONAL COCKPIT
Bringing the car to life
Bringing the car to life
Bringing the car to life
Majelan X introduces the Emotional Cockpit©!
A new experiencial layer that makes the car responsive, human, and emotionally engaging.
It transforms the cockpit from a cost center into a strategic, branded media asset, fully controlled by the OEM.
Every interaction reinforces brand attachment, and opens new revenue streams.
Majelan X introduces the Emotional Cockpit©!
A new experiencial layer that makes the car responsive, human, and emotionally engaging.
It transforms the cockpit from a cost center into a strategic, branded media asset, fully controlled by the OEM.
Every interaction reinforces brand attachment, and opens new revenue streams.
Majelan X introduces the Emotional Cockpit© !
A new experience layer that makes the car responsive, human, and emotionally engaging.
It transforms the cockpit from a cost center into a strategic, branded media asset, fully controlled by the OEM.
Every interaction reinforces brand attachment, and opens new revenue streams.
Emotional connection between driver & brand
Emotional connection between driver & brand
Emotional connection between driver & brand
Differentiated UX beyond generic infotainment
Differentiated UX beyond generic infotainment
Differentiated UX beyond generic infotainment
SDV-native, modular and OEM-controlled
SDV-native, modular and OEM-controlled
SDV-native, modular and OEM-controlled
AUGMENTED RADIO
AUGMENTED RADIO
AUGMENTED RADIO
A monetized content engine
A monetized content engine
A monetized content engine
The Augmented Radio is the first SDV-native media service that blends live radio, podcasts, press, and branded content.
It uses AI to orchestrate content by context, mood and journey, delivering relevant experiences to the driver.
For media and OEMs, it creates shared, recurring revenue inside the cockpit.
The Augmented Radio is the first SDV-native media service that blends live radio, podcasts, press, and branded content.
It uses AI to orchestrate content by context, mood and journey, delivering relevant experiences to the driver.
For media and OEMs, it creates shared, recurring revenue inside the cockpit.
The Augmented Radio is the first SDV-native media service that blends live radio, podcasts, press, and branded content.
It uses AI to orchestrate content by context, mood and journey, delivering relevant experiences to the driver.
For media and OEMs, it creates shared, recurring revenue inside the cockpit.
Mixed audio content (live + on-demand + TTS press)
Mixed audio content (live + on-demand + TTS press)
Mixed audio content (live + on-demand + TTS press)
AI-driven personalization and orchestration
AI-driven personalization and orchestration
AI-driven personalization and orchestration
Monetization engine with OEM–Media revenue sharing
Monetization with OEM–Media revenue sharing
Monetization engine with OEM–Media revenue sharing
What you get!
What you get!
What you get!
AUTOMOTIVE
MEDIAS
DRIVERS
Monetize the Cockpit
Turn the cockpit from a cost center into a profit center (+15% revenue uplift) with a native media layer.
Differenciate the Experience
Deliver a branded, emotional user experience that goes far beyond generic mirroring (AA/CarPlay).
Own the Value Chain
Keep control of the UX, data and monetization instead of handing it to Big Tech. |
AUTOMOTIVE
MEDIAS
DRIVERS
Monetize the Cockpit
Turn the cockpit from a cost center into a profit center (+15% revenue uplift) with a native media layer.
Differenciate the Experience
Deliver a branded, emotional user experience that goes far beyond generic mirroring (AA/CarPlay).
Own the Value Chain
Keep control of the UX, data and monetization instead of handing it to Big Tech. |
AUTOMOTIVE
MEDIAS
DRIVERS
Monetize the Cockpit
Turn the cockpit from a cost center into a profit center (+15% revenue uplift) with a native media layer.
Differenciate the Experience
Deliver a branded, emotional user experience that goes far beyond generic mirroring (AA/CarPlay).
Own the Value Chain
Keep control of the UX, data and monetization instead of handing it to Big Tech. |
AUTOMOTIVE
MEDIAS
DRIVERS
Monetize the Cockpit
Turn the cockpit from a cost center into a profit center (+15% revenue uplift) with a native media layer.
Differenciate the Experience
Deliver a branded, emotional user experience that goes far beyond generic mirroring (AA/CarPlay).
Own the Value Chain
Keep control of the UX, data and monetization instead of handing it to Big Tech. |
AUTOMOTIVE
MEDIA
DRIVERS
Monetize the Cockpit
Turn the cockpit from a cost center into a profit center (+15% revenue uplift) with a native media layer.
Differentiate the Experience
Deliver a branded, emotional user experience that goes far beyond generic mirroring (AA/CarPlay).
Own the Value Chain
Keep control of the UX, data and monetization instead of handing it to Big Tech. |
Why now?
Why now?
All signals point to a market shift, and the cockpit is the last untapped value space.
FOR AUTOMOTIVE EXPERTS
FOR AUTOMOTIVE EXPERTS
FOR AUTOMOTIVE EXPERTS
From hardware margins to software profits
From hardware margins to software profits
From hardware margins to software profits
%
%
%
Software services already generate over 6× higher margins than car sales.
"Selling software services generates gross margins above 50%, compared to 8.3% margin Ford generated during Q1 2024"
Jim Farley - Ford CEO
FOR DRIVERS
FOR DRIVERS
FOR DRIVERS
Make every ride unforgettable
Make every ride unforgettable
Make every ride unforgettable
%
%
%
Drivers want personalized in-car experiences.
Drivers want personalized in-car experiences.
Drivers want personalized in-car experiences.
"75%, indicated that content being personalized, that recognizes individual preferences or past choices, is important or extremely important."
"75%, indicated that content being personalized, that recognizes individual preferences or past choices, is important or extremely important."
DTS Consumer Survey - 2023
FOR MEDIA
FOR MEDIA
FOR MEDIA
Turn passive drives into active revenue
Turn passive drives into active revenue
Turn passive drives into active revenue
%
%
%
Audio is drivers’ most used in-car feature.
Audio is drivers’ most used in-car feature.
Audio is drivers’ most used in-car feature.
Seven in ten drivers say that when it comes to dashboard features they use most, Audio tops the list, beating out navigation and phone calls.
"Seven in ten drivers say when it comes to dashboard features they use most, Audio tops the list, beating out navigation and phone calls."
Audacy "Audio Access study" - 2025
Our latest news
See how mobility leaders and smart-audio pioneers are shaping the future of embedded audio.
Our latest news
See how mobility leaders and smart-audio pioneers are shaping the future of embedded audio.
Our latest news
See how mobility leaders and smart-audio pioneers are shaping the future of embedded audio.
AUDIOMOBILITY 2030 CONSORTIUM A winning project in the French government's 2030 investment plan
Majelan X (formerly ETX Majelan) is partnering with Continental, École Polytechnique de Paris and ANITI to offer an intelligent on-board assistant for...
AI Summit: for France to lead the industrial revolution*, by Jérôme Doncieux, founder & CEO of ETX Majelan
Jérôme Doncieux, founder and CEO of ETX Majelan, argues that AI-generated audio constitutes...
A look back at the Invest'Auto Day event organised by Le Journal de l'Automobile, where our Co-CEO Franck Louis-Victor spoke.
Franck returned to a key issue: how to reinvent the relationship between car distributors...
Media & AdTech Evening: AI at the heart of audio creation
Co-hosted by Nicolò Scribani Rossi from ElevenLabs and Franck Louis-Victor, Co-CEO of Majelan X. We had the opportunity to listen to Franck's voice clone as well as several excerpts from...
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
CONSORTIUM AUDIOMOBILITE 2030 Un projet lauréat du plan d'investissement du gouvernement France 2030
Majelan X (anciennement ETX Majelan) s'associe à Continental, l’École Polytechnique de Paris et ANITI afin de proposer un assistant intelligent embarqué pour…
AI Summit: for France to lead the industrial revolution*, by Jérôme Doncieux, founder & CEO of ETX Majelan
Jérôme Doncieux, founder and CEO of ETX Majelan, argues that AI-generated audio constitutes...
A look back at the Invest'Auto Day event organised by Le Journal de l'Automobile, where our Co-CEO Franck Louis-Victor spoke.
Franck returned to a key issue: how to reinvent the relationship between car distributors...
Media & AdTech Evening: AI at the heart of audio creation
Co-hosted by Nicolò Scribani Rossi from ElevenLabs and Franck Louis-Victor, Co-CEO of Majelan X. We had the opportunity to listen to Franck's voice clone as well as several excerpts from...
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
CONSORTIUM AUDIOMOBILITE 2030 Un projet lauréat du plan d'investissement du gouvernement France 2030
Majelan X (anciennement ETX Majelan) s'associe à Continental, l’École Polytechnique de Paris et ANITI afin de proposer un assistant intelligent embarqué pour…
AI Summit: for France to lead the industrial revolution*, by Jérôme Doncieux, founder & CEO of ETX Majelan
Jérôme Doncieux, founder and CEO of ETX Majelan, argues that AI-generated audio constitutes...
A look back at the Invest'Auto Day event organised by Le Journal de l'Automobile, where our Co-CEO Franck Louis-Victor spoke.
Franck returned to a key issue: how to reinvent the relationship between car distributors...
Media & AdTech Evening: AI at the heart of audio creation
Co-hosted by Nicolò Scribani Rossi from ElevenLabs and Franck Louis-Victor, Co-CEO of Majelan X. We had the opportunity to listen to Franck's voice clone as well as several excerpts from...
Jérôme Doncieux, founder of ETX Majelan, an audio and AI platform, guest on Info médias on Franceinfo
With artificial intelligence, ‘we are going to see the big comeback of audio, not just radio,’ promises Jérôme Doncieux of ETX Majelan.
Let’s turn your use case into business value
Whether you're an automaker, a media group or a tech innovator, book a free 20-minute demo to
explore how Majelan X turns mobility and media into measurable ROI.
BREAKING NEWS
Majelan X acquires Gestigon from Valeo Germany
A strategic acquisition to revolutionize the in-car experience and enhance majelan X’s emotional cockpit©
Audio AI Emotional Cockpit©
A new generation of multimodal embedded experiences combining sensors, AI and media content.
Founded
Experts
Patents
Unique deeptech expertise in embedded gesture and emotion recognition
Advanced technologies: radar, digital twin and artificial intelligence
Ambition: creating a European champion in the in-car experience
Paris & Lübeck, 2025
BREAKING NEWS
Majelan X acquires Gestigon from Valeo Germany
A strategic acquisition to revolutionize the in-car experience and enhance majelan X’s emotional cockpit©
Audio AI Emotional Cockpit©
A new generation of multimodal embedded experiences combining sensors, AI and media content.
Founded
Experts
Patents
Unique deeptech expertise in embedded gesture and emotion recognition
Advanced technologies: radar, digital twin and artificial intelligence
Ambition: creating a European champion in the in-car experience
Paris & Lübeck, 2025
Majelan X acquires Gestigon from Valeo Germany
A strategic acquisition to revolutionize the in-car experience and enhance majelan X’s emotional cockpit©
Founded
Experts
Patents